Case Study: Italian luxury brand Paul&Shark achieves higher conversions, increased revenue and stronger customer loyalty with Algolia

Italian Luxury Clothing Brand Lifts Conversions, Grows Revenue and Builds Customer Loyalty With Algolia

Paul&Shark is an Italian luxury clothing brand that rapidly expanded its ecommerce presence and needed to improve site search and product listing relevance while reducing manual merchandising work. With a small team and fast growth across 108 countries, the company required a fast-to-deploy, scalable solution that supported multiple languages, synonyms and granular control over relevance.

Paul&Shark implemented Algolia’s search, rules, visual merchandising and re-ranking tools (plus personalization and analytics), deploying core features in about two months. Within one month live they saw conversions rise 9.55% and revenue 8.52%, searches increase 38.9% (especially on mobile), search-driven revenue grow over 15%, improved SEO and site performance, and a reduced maintenance burden that freed the team to focus on customer engagement.

Paul&Shark

Giuseppe Miriello

Global Digital Director