Case Study: PubNub achieves a shortened buyer's journey and improved developer experience with Algolia Site Search

How PubNub is using Algolia Site Search to shorten the buyer’s journey

PubNub, a San Francisco–based realtime communications platform used by companies like Adobe and Yelp, needed its website to serve very different audiences — developers and business buyers — while organizing 10,000+ pieces of content. The challenge was to present a single, frictionless experience that convinced diverse personas of PubNub’s value without content silos slowing discovery or lengthening the consideration process.

PubNub implemented Algolia Site Search to unify and surface relevant content via recommended searches, featured resources, and categorized results (Explore, Learn, Develop). The search experience is contextualized for business buyers (case studies, white papers, videos) and developers (language‑specific docs), and Search Analytics now informs marketing and product priorities. The result: a shortened buyer’s journey, an improved developer experience, better content discovery and insights for the organization, and Algolia integrated into PubNub’s release process.

PubNub

Wayne Willyard

Head of Digital Experience