Case Study: iflix boosts conversions with Algolia

How iflix Increased Content Viewership Around the World Through Search

iflix, a Kuala Lumpur-based entertainment service for emerging markets, faced a significant challenge with its search function. The company relied on a poorly optimized Solr-based system that delivered irrelevant results and offered engineers little control. As search is a primary form of navigation and a key driver for user conversions, iflix needed a better solution to help its mobile-focused users find specific content.

By implementing Algolia's site search, iflix's engineering team gained a solution that was quick and easy to iterate on. This replaced the old backend and immediately improved the relevancy of search results. The switch to Algolia led to a significant 20% increase in user conversions, allowing the smaller engineering team to focus on other unique technical challenges.

Iflix

Jakub Riedl

Software Engineer