Case Study: EyeBuyDirect achieves 4% revenue uplift and higher conversions with Algolia

How EyeBuyDirect uses personalized search and browse experiences to increase revenue

EyeBuyDirect is a direct-to-consumer eyewear retailer offering affordable prescription frames and attracting over 3 million monthly visitors to a catalog of 1,000+ frames. As traffic grew, its legacy third-party JavaScript search and in-house logic couldn’t deliver the personalized, AI-driven search and merchandising the business needed, limiting front-end flexibility and conversion opportunities.

EyeBuyDirect implemented Algolia’s Search-as-a-Service with A/B testing, catalog personalization and product recommendations, plus dedicated field engineering and support to fine-tune the experience. The solution returned more relevant results sitewide and empowered developers to focus on UX—driving a 4% revenue uplift, a 2.5% conversion lift within two weeks, a 1% AOV increase, and a 1–1.5% conversion improvement from recommendations.

EyeBuyDirect

Alexey Alekseev

Director of User Experience