Case Study: Bringmeister cuts search exit rate by 63% and ends customer search complaints with Algolia

How Bringmeister Turned their Online Browsing Experience into a Strategic Marketing Tool

Bringmeister, an online grocery serving Berlin and Munich and part of the EDEKA family, discovered that their search experience was causing customer frustration—shoppers had to type exact product names to find items, leading to complaints. Their Solr-based setup required heavy developer involvement for even small changes, preventing business teams from iterating quickly or using search to support campaigns.

Bringmeister replaced Solr with Algolia, whose clear documentation and business-facing controls let non-developers manage relevance and run query-rule driven promotions. Search-related complaints were eliminated, exit rate from search fell 63%, and the team now uses search as a discovery and marketing channel—boosting seasonal and premium products and driving campaign results.

Bringmeister