Case Study: PcComponentes increases search CTR by 81% and quadruples conversions with Algolia

How better search and personalization helped PcComponentes grow search click-through rate and conversion rate

PcComponentes is a fast‑growing Spanish electronics retailer founded in 2005, with a catalog of 30,000+ SKUs and high‑traffic peaks (e.g., Black Friday) that demand fast, reliable search. As the catalog and order volumes surged, their in‑house search struggled with performance, index synchronization and scaling, so they needed a low‑latency, highly available solution that was easy to implement and could grow with the business.

PcComponentes implemented Algolia’s Search‑as‑a‑Service—using the Search API to sync their catalog, Rules, Analytics and Personalization—and partnered with Algolia’s technical team for integration. The result: an 81% increase in search results click‑through rate, search visitors convert at 4× the website average, average search response time of 78 ms, and seamless scaling across 30,000+ products.

PcComponentes

Luis Aledo

User Experience and CRO Manager