Case Study: Mister-Auto achieves a 12% conversion increase and higher CTR with Algolia

How auto parts online dealer Mister-Auto increased CTR and conversions with Algolia

Mister-Auto is a European e‑commerce retailer of automotive parts with a catalog of more than 1.5 million SKUs across 21 country sites and mobile apps. Facing highly technical, attribute‑driven searches and frequent price updates, the company needed fast, precise search that helps customers find the exact part for their vehicle (especially on mobile) to avoid wrong orders and returns.

Mister‑Auto implemented Algolia Search with AI Synonyms and A/B testing across its websites and apps, enabling faster indexing, more relevant results, and tailored search behavior. The changes improved user experience and business metrics—search drove a 12% lift in conversions, CTR rose 2–6% in tested markets, and “no results” pages fell by about 65–80%.

Mister-Auto

Coralie Sanchez

Product Owner