Case Study: Dawn Foods achieves faster, more accurate B2B e-commerce search with Algolia

How Algolia Search helped Dawn Foods advance its B2B e-commerce goals

Dawn, a B2B food supplier with more than 10,000 SKUs, was struggling to make its e-commerce search work across personalized catalogs, negotiated pricing, and both product and content pages. Its old keyword search produced poor results, causing rage clicks, high abandonment, and lower conversions, so Dawn turned to Algolia Search to improve the customer experience.

Algolia implemented a new search experience in six weeks, unifying product, recipe, education, support, and marketing content in one engine with multilingual support and better intent matching. Dawn saw immediate gains in speed and accuracy, increased search-influenced sales, exceeded adoption targets, and replaced customer complaints with praise.

Dawn

Gireesh Sahukar

Vice President, Digital