Case Study: TradePub.com achieves 70% increase in search conversions with Algolia

How Algolia Increased TradePub.com’s Search Conversions by 70%

TradePub.com, part of NetLine Corporation, is a leading research library that curates free white papers, reports, and eBooks for professionals. Although the site relied on strong recommendation algorithms, its in-house search was underperforming, delivering poor relevance and a subpar user experience while accounting for less than 2% of pageviews — and the product team lacked bandwidth to rebuild it.

NetLine implemented Algolia in two months to add autocomplete, instant results, faceting, responsive UI, typo handling, and analytics. After launch, average monthly search queries rose over 200%, search-driven conversions increased more than 70%, search-driven revenue grew over 30%, and 15% of search conversions came from the autocomplete dropdown.

TradePub.com

David Fortino

SVP, Audience & Product