Case Study: GOBI Cashmere achieves headless e-commerce, 30× traffic growth and 4–5× conversion lifts with Algolia

GOBI Cashmere improves customer experience, goes headless with Algolia and Shopify

GOBI Cashmere, a 40-year Mongolian brand known for affordable, sustainable cashmere, saw online demand surge after Covid-19 and moved to a headless e-commerce architecture to support international subdirectory sites. Their in-house Shopify Plus search couldn’t scale or support headless needs, so the team sought a more robust, integrated search solution.

They chose Algolia for its headless-ready, AI-powered search and features like Recommend, Personalization, and AI re-ranking, completing the implementation in two months. The result: faster, more relevant search and personalized experiences, the ability to scale traffic ~30×, and a 4–5× increase in conversions.

GOBI

Tuvshinbayar Naran-Ochir

Head of Web Development