Case Study: Dunelm doubles online revenue and boosts search conversion rates with Algolia

Dunelm doubles online revenue and significantly improves search conversion rates with lightning fast, accurate search at scale

Dunelm, the UK’s largest homewares retailer, set out to modernize its digital “shop window” as part of a broader move to a headless, cloud-native platform. Its legacy search was poorly relevant, hard to manage, slow to scale and required heavy development support, limiting conversion rates, site performance and release velocity.

Dunelm adopted Algolia’s Search API, InstantSearch and Analytics to power search across its new microservices/AWS architecture. The result: search became faster and far more relevant, search conversion rates rose, online revenue doubled and site traffic capacity doubled, while teams gained a single analytics dashboard, easier control over ranking and rules, and faster, more efficient iteration.

Dunelm

James Hoare

Chief Technology Officer