Case Study: Decathlon Singapore achieves 50% higher conversion rate with Algolia's omnichannel, personalized search

Decathlon Singapore Driving 50% higher conversion rate with omnichannel, personalized search

Decathlon Singapore, part of the global Decathlon group, needed a product-first, omnichannel search experience to support a click-and-collect promise (items available within 2 hours and 15 minutes of customers) while serving 80% mobile traffic. The challenge was that not every store carried the full catalog and in-store teammates needed a way to surface the right products online and in-store with minimal clicks and high relevance.

They chose Algolia to deliver fast, controllable search across web, mobile and in-store computers, using custom ranking, Visual Editor merchandising and built-in personalization. The changes cut “no result” rate from 5% to 1.8%, added 0.6 conversion points by hiding out-of-stock items, and drove a 36% increase in click-through rate and a 50% increase in conversion rate.

Decathlon Singapore

Richard Migette

E-commerce Project Leader