Case Study: Mitre 10 achieves more relevant, manageable e‑commerce search and team enablement with Algolia Blueprint

Blueprinting a better search experience with Algolia Professional Services

Mitre 10, New Zealand’s largest home improvement co‑operative, needed a more effective site search as e-commerce and online-to-store journeys grew. With a small in-house search team, two separate B2B/B2C sites, and challenging geographic relevance needs across a dispersed store network, the company required a solution that could be deployed technically but refined and managed by marketing.

Mitre 10 engaged Algolia’s Blueprint service for collaborative discovery, virtual education, prototyping and detailed technical documentation. The process delivered clearer relevance and UI/UX designs, reduced migration risk, and equipped both technical and non‑technical teams to manage and iterate search—resulting in confident implementation, improved geographic relevance, and an ongoing partnership with Algolia.

Mitre 10

Gail Dickson

Delivery Manager