Case Study: Auto Mercado achieves 50%+ conversion lift and larger basket sizes with Algolia

Auto Mercado boosts ROI through better online shopping experience

Auto Mercado, a family-run premium supermarket chain based in San Jose, Costa Rica (44 stores), faced a dramatic 1500% spike in online demand during COVID and persistent customer frustration from poor site search that didn’t match how shoppers—often speaking hybrid Spanish/English—actually looked for products. The grocer needed an e-commerce experience that matched its in-store personalization, scaled quickly across multiple delivery channels, and could be managed without relying on external development teams.

Auto Mercado implemented Algolia’s full search and personalization stack—including Search API, Recommend, Dynamic Synonyms, Visual Editor, Rules and Personalization—to bridge language gaps, speed results, enable online merchandising and monetize supplier visibility. Integrated in under two months, the solution boosted post-search conversion by 50%+, increased basket sizes, roughly doubled online grocery sales versus the nearest competitor, and created new revenue from CPG search and banner promotions.

Auto Mercado

Felipe Alonso Valverde

Head of E-Commerce