Case Study: dmTECH GmbH achieves better omnichannel search performance with Algolia

Algolia Search helps dm-drogerie markt business & tech teams improve customer experience

dmTECH GmbH, the digital arm of dm-drogerie markt, wanted to modernize its search experience as its omnichannel business grew and its old monolithic e-commerce platform created limits for flexibility, self-service, and API-first search. The company also needed to reduce developer bottlenecks and give business users more control over synonyms, rules, and merchandising. Algolia Search was shortlisted as the new search solution.

dmTECH GmbH implemented Algolia Search and Suggest across its German web store, mobile app, and then other countries, using it for product search, category pages, and query-based content. With help from Algolia, the team gained more autonomy, faster performance, and better transparency, and saw measurable gains including a 2% lift in conversion rate in early tests and a 1.17% increase in click rate after introducing suggestions.

dmTECH GmbH

Stephan Seitz

Head of Marketing & Ecommerce