Case Study: BIG W achieves better search relevance and customer satisfaction with Algolia

Algolia helps BIG W achieve better search relevance and customer satisfaction after going headless

BIG W, the Australian retail division of Woolworths Group, needed to improve its online product discovery as it moved to a headless React website. After replatforming, the team found search results were poor and made it hard for customers to find products like blue socks, so BIG W looked for a scalable solution that could better support customer needs with limited ongoing tech investment.

Algolia was chosen to strengthen BIG W’s search experience and support its headless commerce stack. By implementing Algolia, BIG W improved search relevance and customer satisfaction, helping shoppers find products more easily and creating a better path to conversion.

BIG W

Nicole Shepherd

Customer Experience Product Lead