Case Study: Breville achieves compelling ecommerce search and personalized shopping experiences with Algolia

Algolia becomes a key ingredient in global kitchen appliance leader’s ecommerce stack

Breville, the global kitchen appliance leader, wanted to improve ecommerce search and personalization across its growing content and product catalog, while helping shoppers navigate complex choices more easily. Using Algolia, Breville set out to streamline the customer journey and make it easier for consumers to find the right products and related content without feeling overwhelmed.

Algolia helped Breville implement typeahead search, smarter indexing, dynamic boosting, triggering, and customer quizzes that guide shoppers to relevant products and bean recommendations. According to the case study, these improvements freed the team to focus on richer customer experiences, created a dramatic jump in conversions with a new search panel, and supported high-attachment Coffee Essentials bundles that drove strong adoption.

Breville

Tal Ball

Global CTO