Case Study: TravelPerk achieves higher-quality lead generation with Algofy

TravelPerk boosts SQLs by 123% with Algofy

TravelPerk, an all-in-one platform for booking and managing corporate travel, faced the challenge of increasing leads and maintaining profitable visibility during the 2020 pandemic. They reached out to the vendor Algofy to improve their impression share against competitors and generate more cost-effective leads.

Algofy implemented a strategy focused on optimizing budget allocation based on marketing and sales qualified leads rather than initial touch-points. They tested landing pages and ad copies to improve relevance, then divided non-branded campaigns into intent-based themes. This solution from Algofy led to significant results, including a 123% increase in SQLs, a 93% increase in ad spend efficiency, and a 204% increase in CTR.

TravelPerk