Case Study: Taylor University achieves 3.45x more leads with Algofy

Taylor University grows leads 3.45x with Algofy

Taylor University, a Christian liberal arts college, approached Algofy with a limited marketing budget and an urgent need to increase its pool of new student prospects. High lead costs from their own management of Search and Social ads were making their digital marketing efforts prohibitive.

Algofy implemented a data-driven strategy that involved updating tracking systems, analyzing search terms, and refining social audience targeting with A/B-tested ad copy. This allowed for a more efficient allocation of the budget. The results were significant: Taylor University saw a 345% increase in leads, a 71% decrease in cost per lead, and a 275% increase in conversion rate.

Taylor University