Case Study: Reef achieves +58% ROAS with Algofy AI

Reef boosts ROAS 58% with Algofy

Algofy partnered with Reef to build an AI-native strategy that integrated creative, media, and data into a single, cohesive system. This approach was designed to eliminate silos between teams and enable real-time feedback and optimization for the brand.

By leveraging its AI-powered services for Amazon and DTC channels, Algofy expanded Reef's advertising presence across multiple platforms including Meta, Google, YouTube, CTV, and Amazon. This strategy delivered significant results for Reef, including a 58% increase in ROAS, a 39% reduction in CPC, and a 131% boost in Amazon ad sales.

Reef