Case Study: Pale Blue Earth Boosts Conversions and Revenue with Algofy

Pale Blue Earth boosts conversions 43% with Algofy

Pale Blue Earth, an e-commerce seller of smart rechargeable batteries, faced decreasing ROAS, revenue, and sales volume. They needed to better understand their customer funnel and reignite growth by engaging their top-of-funnel audience. To address this challenge, they partnered with the digital marketing agency Algofy, which employed its services in Google Ads, Meta advertising, and conversion rate optimization (CRO).

Algofy's strategy involved an aggressive top-of-funnel spending approach on social media, utilizing Meta's algorithm and creative testing to reach broad audiences. This was paired with a full-funnel strategy on Google that expanded non-branded campaigns and capitalized on branded searches. The solution implemented by Algofy drove significant success, resulting in a 43% increase in conversions, a 29% increase in revenue, and a 15% reduction in cost per acquisition (CPA).

Pale Blue Earth