Case Study: Nutrafol achieves a 84% lower CPA and 59% more orders with Algofy

Nutrafol cuts CPA by 84% with Algofy

Nutrafol, a company selling nutraceutical hair health supplements online, was struggling with its Google Ads performance. The brand was 68% over its cost-per-acquisition (CPA) target and had been forced to cut its ad spend budget due to poor results from a previous agency. They partnered with the vendor Algofy with a clear mission to hit their target CPA.

Algofy implemented a new strategy focused on creating a more personalized user experience. They developed gender-specific landing pages and restructured Nutrafol's ad account into segmented campaigns with tailored keywords and ad copy for men and women. This solution allowed Algofy to dramatically improve performance, achieving the monthly all-time sales record for Search three times within the first four months. The results included an 84% reduction in CPA, a 59% increase in orders, and a 75% decrease in ad spend.

Nutrafol