Case Study: Molyneaux Home doubles leads and cuts conversion costs with Algofy

Molyneaux Home doubles leads and cuts CPL in half with Algofy

Molyneaux, a fourth-generation family-owned home improvement business, faced challenges with an underperforming website and digital advertising that resulted in a 40% drop in online sales. Their previous ads and slow website were failing to generate sufficient leads. They turned to the digital marketing agency Algofy for a comprehensive solution involving Google Ads, Social Ads, and web development.

Algofy implemented a full 360° marketing strategy, which included rebuilding the website to drastically improve load times and creating targeted ad campaigns with A/B testing and segmented messaging. The solution also expanded to include print media like flyers and billboards. As a result, Algofy helped Molyneaux double its number of leads, halve its cost per lead, increase its click-through rate by 47%, and boost site speed by 52%, successfully steering the company back toward its sales targets.

Molyneaux Home