Case Study: Mayraki scales revenue and expands into new markets with Algofy

Hair Mayraki boosts revenue 587% with Algofy

Hair Mayraki, a natural hair care brand, sought to scale its operations beyond its initial launch phase in the highly competitive beauty market. The brand faced the challenge of moving past its reliance on a single advertising platform and expanding into new markets. They partnered with the digital agency Algofy to achieve this growth.

Algofy implemented a comprehensive strategy that expanded Hair Mayraki's advertising to multiple new channels, including Google, Bing, and TikTok, and into several new markets. A key part of the solution was improving ad creatives with a funnel-specific approach and utilizing granular targeting. This strategy led to significant measurable impacts: a 587% increase in revenue, a 169% increase in ROAS, and a 348% increase in ad spend, demonstrating highly effective scaling for the brand.

Hair Mayraki