Case Study: a fashion jewelry brand achieves 98% traffic growth on Amazon with Algofy

Fashion Jewelry Brand drives 98% traffic growth with Algofy

Algofy partnered with a major fashion jewelry brand that, despite its industry leadership, faced significant challenges on Amazon. The brand did not sell directly on the marketplace, which led to unauthorized sellers offering its products, often violating pricing policies and hurting its direct website sales. Algofy was brought in to manage the brand's launch and daily advertising on Amazon.

The solution involved an in-depth analysis of the jewelry category and the use of Algofy's AI PPC advertising platform. The strategy included smart bidding, capturing branded traffic, targeting high-performing keywords, and launching seasonal video and DSP campaigns. As a result, Algofy drove impressive growth for the brand, including a 98% increase in traffic, an 87% rise in revenue, and an 85% boost in transactions on Amazon over three years.