Case Study: BlackStrap boosts revenue with Algofy’s CRO strategy

BlackStrap boosts revenue 49% with Algofy

The customer, BlackStrap, is a rider-owned outdoor brand that sought to build on the success of its facemask line by expanding sales of its seasonal snow and summer products. Their challenge was to stand out against established competitors in a highly competitive niche. Vendor Algofy was enlisted to develop a strategy using services like Google Ads, Social Ads, Creative, and CRO.

Algofy implemented a comprehensive strategy that included a segmented non-branded keyword approach, A/B testing for images and landing pages, and seasonality planning. A key component was introducing Conversion Rate Optimization (CRO) strategies to enhance the customer journey. These efforts resulted in a significant measurable impact, with Algofy delivering a 43% increase in traffic, a 49% rise in revenue, and a 57% boost in transactions for BlackStrap.

BlackStrap