Case Study: BASS ABA Therapy boosts Florida lead volume with Algofy

BASS ABA Therapy cuts CPL to $144 with Algofy

The customer, BASS ABA Therapy, provides therapy services for individuals with autism in Florida. They sought to expand their online presence and increase quality lead volume in specific locations while maintaining a cost-per-lead of $250. They partnered with the vendor Algofy for multi-channel marketing services.

Algofy implemented a segmented strategy for BASS using search and Meta ads, differentiating between branded and non-branded terms and creating location-specific campaigns. They revamped the creative assets to be more playful and adaptable. This solution allowed Algofy to significantly reduce the cost-per-lead to below $200, exceeding the target. The campaign resulted in a 216% increase in users and a 2,770% increase in leads.

BASS ABA Therapy