Case Study: Axiology achieves higher conversion rates and lower CPA with Algofy

Axiology boosts conversion rate 18,739% with Algofy

Axiology, a cruelty-free and vegan beauty company, wanted to expand its direct-to-consumer online sales by improving the quality of its website traffic and increasing its conversion rate. To address this challenge, they partnered with the digital marketing agency Algofy to implement a new, data-driven strategy focused on Google and social ads.

Algofy's solution involved restructuring the company's Meta campaigns into distinct retargeting and prospecting segments and adding new Google Search and Shopping campaigns. The strategy shifted focus from just generating traffic to promoting top-selling products and optimizing landing pages for conversions. As a result, Algofy helped Axiology achieve a remarkable 18,739% increase in conversion rate, a 94% decrease in cost per acquisition, and a 4,146% increase in return on ad spend.

Axiology