Case Study: JHSF improves customer service and 360° customer insight with AlfaPeople’s Microsoft Dynamics CRM

JHSF centralizes customer data in a 15-month CRM rollout with AlfaPeople

JHSF, a leading high-income real estate company in Brazil, faced the challenge of managing customer relationships across its diverse business units without a centralized history of client interactions. To offer a more customized service and gain a complete 360-degree view of their customers, they partnered with vendor AlfaPeople to implement Microsoft Dynamics CRM 2015 Online.

AlfaPeople led a 15-month implementation process that centralized all customer information, making it available across the company. This solution provided JHSF with a unified customer database, enabling them to understand client needs, focus their business planning, and offer superior, personalized service. As a result, JHSF enhanced customer loyalty and accelerated productivity, while also reinforcing its brand leadership by being a pioneer in adopting a cloud-based CRM project in the real estate sector.

JHSF