Case Study: Minuteman Press achieves faster, easier pricing and ordering with Aleyant Pressero

Minuteman Press processes nearly 5,500 orders with Aleyant Pressero

Minuteman Press, a printing franchise in Cincinnati, faced challenges with inefficient manual pricing and high employee turnover. Owner George Thankaraj sought an ecommerce solution to automate the complex pricing of printed products and reduce the need for extensive staff training. He turned to Aleyant and its Pressero web-to-print platform to address these issues.

By implementing Aleyant Pressero, Minuteman Press gained an automated pricing engine that is accurate and easy for both staff and customers to use. The solution streamlined operations, acted as the equivalent of hiring an additional customer service representative, and made employee recruitment easier. The measurable results include 12 active B2B custom sites for multi-location clients and nearly 5,500 orders processed through the system. Aleyant's solution also improved online visibility and provided excellent support, leading to increased efficiency and new upselling opportunities.

Minuteman Press