Case Study: a top ad-tech company rebuilds global sales compensation with Alexander Group

Top Ad-tech Company redesigns global sales comp with Alexander Group for 1,800 employees

A top ad-tech company faced a challenge with its outdated and inconsistent global sales compensation program, which was causing high sales force turnover and low morale. The Alexander Group was engaged to redesign the program to align with the company's growth strategy and market-competitive practices.

The Alexander Group conducted extensive interviews and surveys to design new compensation plans for 90 unique roles. The solution successfully boosted sales force morale, reduced top performer turnover, and positioned the company to attract new talent, all while establishing a streamlined governance model for future changes.