Case Study: a retailer launching AdTech aligns sales compensation to aggressive growth goals with Alexander Group

Retailer Launches AdTech grows ad revenue 23% with Alexander Group

A major retailer launched a new advertising technology (AdTech) group but found its existing sales compensation plans were not motivating the team to drive ad revenue or work cross-functionally. To align its sales force with aggressive growth goals, the retailer engaged the Alexander Group for its expertise in sales compensation design.

The Alexander Group analyzed the organization's targets and designed new, market-competitive sales compensation plans. These plans successfully motivated the sales force, reduced the cost of sales, and laid a foundation for future growth. As a result, the advertising group updated its growth plans to achieve a 23% increase in ad revenue by the end of FY23 and adjusted its headcount projection.