Case Study: a leading magazine publisher boosts digital sales growth with Alexander Group

Leading Magazine Publisher targets 19% CAGR growth with Alexander Group

The customer, a leading magazine publisher, faced declining revenue and low seller productivity as it shifted from legacy print media to digital, following the acquisition of a streaming video company. They engaged the Alexander Group, leveraging their media industry expertise, to develop a new integrated sales strategy that would realign their focus and drive growth.

The Alexander Group implemented a comprehensive sales redesign, which included customer segmentation based on opportunity, redefined sales roles, and new territory deployment. They also refined sales compensation plans to align with the new strategy. The Alexander Group projects this new structure will generate a 19% CAGR revenue growth over five years and reduce the compensation cost of sales from 18.9% to 15.6%.