Case Study: an international software provider unlocks hidden growth with Alexander Group commercial diligence

International Software Provider finds $7.4M recurring revenue upside with Alexander Group

The customer, an international software provider, was facing a challenge as a private equity firm needed to validate the viability of its ambitious growth plan. The firm engaged Alexander Group to perform a commercial due diligence to assess the effectiveness of the software provider's marketing, sales and post-sales organizations.

Alexander Group conducted a three-phase diligence process that analyzed the go-to-market model and benchmarked it against proprietary data. Their solution included recommendations on sales coverage, global expansion, marketing and pricing. These recommendations were built into a business case that projected an incremental $7.4 million in recurring revenue for 2023 after a $2 million investment, mitigating risks and aligning the management team with new ownership expectations.