Case Study: a healthcare client improves marketing efficiency with Alexander Group

Healthcare Client reduces marketing headcount spend by 3.5% with Alexander Group

The Healthcare Client, a life sciences organization, faced challenges with its commercial structure following a period of significant growth through acquisitions. This had led to unclear roles, misaligned resources and limited growth in key markets like the U.S. and China. The Alexander Group was engaged to design a new customer-centric go-to-market strategy to address these issues.

Alexander Group introduced a newly integrated organizational structure, aligning functional resources for greater efficiency and clarity. They created a RACI matrix, defined 23 new job profiles, and recommended five new marketing metrics. As a result of this new marketing structure, the client is anticipated to reduce marketing headcount spend by 3.5% and improve overall efficiencies.