Case Study: a global life sciences company achieves double-digit growth with Alexander Group

Global Life Sciences Company exceeds $500 million in net new revenue goals with Alexander Group

The customer, a global life sciences company, faced significant integration challenges after acquiring four companies with different sales motions, channel strategies, and coverage models. They engaged the Alexander Group to help establish a new globally consistent go-to-customer (GTC) model to streamline sales processes, boost productivity, and serve customers with a single account experience.

Alexander Group redesigned the sales force by standardizing roles and responsibilities based on the ILAER sales cycle. Their solution included implementing a portfolio account manager model, expanding digital and inside sales channels, and deploying a new sales incentive compensation plan. As a result, the company achieved consistent high double-digit growth over two years, exceeded its planned expectations, and realized over $500 million in net new revenue, positioning it well ahead of competitors.