Case Study: a global entertainment company achieves $9MM in cost savings with Alexander Group

Global Entertainment Company saves $9MM and achieves 4x ROI with Alexander Group

The customer, a global entertainment company, faced challenges with an inconsistent HR structure for its 1,300-person ad sales team following multiple mergers and acquisitions. They engaged the vendor, Alexander Group, to leverage its media sector expertise and proprietary benchmarks to develop a new portfolio-wide go-to-market strategy and align sales roles and compensation.

Alexander Group implemented a solution that included streamlining job roles, creating new career paths, and establishing transparent pay bands. This resulted in the identification of approximately $9 million in cost savings and delivered a 4x return on investment for the client. The project provided a stable, scalable framework for sales roles and increased operational efficiencies for the global entertainment company.