Case Study: a Dutch division of a global online advertiser drives growth with Alexander Group sales compensation redesign

Dutch Division of a Global Online Advertiser launches new sales comp plans in one quarter with Alexander Group

The Dutch division of a global online advertiser was experiencing slow revenue growth, which its leadership attributed to a lack of sales focus and a compensation plan that failed to drive strategic behaviors. The Alexander Group was engaged to help redesign the sales compensation plans to foster a stronger pay-for-performance culture and align with new market realities.

The Alexander Group conducted a local market assessment and applied sales compensation best practices to design new plans. They facilitated a collaborative process with the client's leadership and secured approval from all necessary parties, including the works council. The new plans were successfully launched, and the client began to realize its desired growth.