Case Study: a digital health provider expands TAM and prioritizes accounts with Alexander Group data-driven segmentation

Digital Health Provider expands TAM by 4% with Alexander Group

The Alexander Group partnered with a digital health provider that was struggling to align its commercial strategy with market opportunity. The client needed to validate its internal market model, identify profitable target accounts, and refine its go-to-market strategy to increase its market share.

The Alexander Group utilized its machine learning capabilities to develop a dynamic, data-driven segmentation model. This solution expanded the client's total addressable market by 4%, reclassifying accounts to uncover over $1.2 billion in immediate opportunity and an incremental $1.6 billion in long-term potential. The Alexander Group's work resulted in a more accurate model and a prioritized list of 395 key accounts, establishing a foundation for a repeatable annual planning process.