Case Study: AdTech Client achieves $1.26M cost savings and 30% growth with Alexander Group

AdTech Client saves $1.26M and targets 30% growth with Alexander Group

An adtech client faced a challenge aligning the commercial models of its legacy business and a newly acquired company. Differences in sales jobs and compensation design were causing disruption and risked attrition. The client engaged the Alexander Group to help integrate the models and achieve its goals of 30% revenue growth and reduced seller turnover.

The Alexander Group recommended a new segmentation model, redesigned compensation plans, and increased investment in revenue operations. By implementing these solutions, the adtech client achieved a cost savings of $1.26 million, projected $3.0 million in future savings, reported no voluntary seller turnover, and was on track to meet its 30% revenue growth objective.