Case Study: a pre-IPO ad tech company simplifies global sales compensation plans with Alexander Group

Ad Tech Company simplifies sales comp plans from 17 to 7 with Alexander Group

An ad tech company was experiencing high sales rep dissatisfaction and turnover due to sales compensation plans that were misaligned with its new customer model and market. The company engaged the Alexander Group to redesign its global sales compensation structure to align with new roles, provide competitive pay, and reward growth.

The Alexander Group designed a new global sales compensation structure, which included clarifying roles and implementing a quota band methodology with varied accelerator rates. This solution simplified the number of plans from 17 to 7, aligned compensation with the new market model, and improved rep clarity through best-in-class communication materials.