Case Study: a health insurance third party administrator improves channel ROI with Alexander Group

a health insurance third party administrator improves channel ROI with Alexander Group

A health insurance third party administrator was uncertain about the investments and revenue streams driving their return on investment across their direct and general agent (GA) sales channels. Their challenge was to understand all ROI inputs for each channel in order to strategically allocate resources and maximize profitability. They engaged the Alexander Group to address this.

The Alexander Group conducted a time study and developed a comprehensive model to analyze the current ROI from each channel. As a result of the solution implemented by the Alexander Group, the client determined that scale, achieved through the GA channel, was more profitable on an aggregate level. They identified specific areas for incremental investment to test a direct strategy and drive higher incremental ROI.