Case Study: The Y in Central Maryland achieves streamlined, targeted member communications and significant time savings with AlertMedia

YMCA in Central Maryland Communicates With Over 100,000 Members Using AlertMedia

The Y in Central Maryland, a nonprofit operating 13 health and wellness centers and serving more than 350,000 people, faced an inefficient manual communications process that sent mass emails to over 100,000 members with no segmentation. To avoid email overload, ensure multi-channel visibility (email, text, social), and enable fast opt‑in plus location- and program-based targeting ahead of weather and holiday disruptions, The Y turned to AlertMedia’s emergency communication solution.

AlertMedia implemented its user-friendly emergency communications platform with a custom opt-in landing page, text subscription flow, dynamic group segmentation, administrator permissioning, and ongoing support from a dedicated customer success manager. With AlertMedia, The Y in Central Maryland now sends targeted, timely updates to 100,000+ members across 13 locations using hundreds of dynamic groups and more than 100 administrators—saving significant time and money, reducing member confusion, and improving staff productivity and the overall member experience.

The Y in Central Maryland