Case Study: Whataburger achieves faster, more effective emergency response with AlertMedia

Whataburger Builds a Bigger, Better Emergency Response Strategy With AlertMedia

Whataburger, a restaurant chain with 902 locations and 56,000 employees across 14 states, faced rising threats—from hurricanes and severe weather to active shooters and a pandemic—and needed a fast, reliable way for a small emergency management team to communicate with its dispersed "family members." To solve this, Whataburger turned to AlertMedia’s Emergency Communication Software and Threat Intelligence to centralize monitoring and messaging during critical events.

AlertMedia implemented an integrated solution that continuously monitors emerging threats, provides analyst‑vetted intelligence, and automatically sends targeted notifications to employees in harm’s way. The platform’s segmentation, 24/7 support, and automated alerts enabled Whataburger’s small team to efficiently oversee safety across 902 locations and more than 50,000 workers, improving speed, accuracy, and overall employee safety while giving managers greater confidence that people are informed and protected.

Whataburger

Ron Derrick

Corporate Senior Emergency Manager