Case Study: YMCA in Central Maryland achieves real-time communication with 100,000+ members with AlertMedia

The YMCA in Central Maryland effectively communicates with over one hundred thousand members in real time

The Y in Central Maryland is a charitable YMCA operating 13 health and wellness centers and communicating with more than 100,000 members. Faced with a manual, email-only process that could not target specific groups or locations, the organization needed a fast-to-deploy mass notification solution with easy member sign-up (including text-to-subscribe), multi-channel delivery (email, SMS, social), and intuitive location/group-based targeting — so they selected AlertMedia.

With AlertMedia’s cloud-based mass communications platform and guidance from a dedicated Customer Success Manager, The Y subscribed over 100,000 users by combining automated mass emails that linked to an AlertMedia-hosted signup page with on-site text-to-subscribe marketing. They implemented parent–child group hierarchies for precise audience targeting and enabled mobile admin communications. Using AlertMedia, the Y automated member communications, improved multi-channel reach and targeting, empowered admins to message on-the-go, and — per the organization — saved significant time and money while improving overall efficiency.

The Y in Central Maryland