Case Study: Millerbernd Manufacturing achieves business continuity and rapid employee communication during COVID-19 with AlertMedia

Millerbernd Manufacturing Keeps Its Workforce Informed During Pandemic

Millerbernd Manufacturing, a 450-employee manufacturer with multiple plants in Winsted, MN, faced a critical communications challenge when the COVID-19 pandemic hit: roughly 60–80% of its workforce is deskless and cannot rely on email, yet the company needed to rapidly deliver time-sensitive safety, shift and facility updates to maintain production and business continuity. To solve that gap, Millerbernd turned to AlertMedia’s emergency communication software.

AlertMedia provided multi-channel messaging (text, app push, email, voice), surveys for filling urgent shifts, dynamic groups and templates, and read receipts so HR could verify delivery—enabling Millerbernd to instantly reach all 450 employees, streamline shift-fill workflows, and keep operations running during closures or pandemic developments. The result was higher employee engagement and confidence, faster operational response to staffing and weather/energy events, and strong adoption across the company, with HR leaders praising AlertMedia’s software and customer success support.

Millerbernd Manufacturing

Julia Hafften

Human Resources Assistant