Case Study: Krucial Staffing achieves rapid, reliable deployment of 4,000 medical reservists for COVID-19 response with AlertMedia

Krucial Staffing Aids the Fight Against COVID in Hard-Hit Communities With AlertMedia

Krucial Staffing, a national health‑care staffing firm supporting emergency and recovery efforts since 2011, needed a modern way to communicate with and mobilize its pool of about 4,000 reservist medical workers. The organization found its previous one‑way text solution unreliable for time‑sensitive deployments and complex logistics, so it turned to AlertMedia’s Emergency Communication Software to provide a more robust, multi‑channel platform.

AlertMedia deployed multi‑channel, two‑way messaging with dynamic groups, surveys, read receipts and automated resend features to segment staff, verify deliverability, and capture real‑time availability. The platform enabled Krucial Staffing to reach and activate thousands of clinicians within seconds, automate scheduling and travel logistics, reduce administrative burden, boost morale and safety, and give leaders live deployment visibility — a capability Krucial says directly improved patient outcomes and helped save lives in COVID‑19 hotspots such as New York.

Krucial Staffing

Brian Cleary

Chief Executive Officer