Case Study: Kawasaki Motors achieves faster, targeted internal communications with AlertMedia

Kawasaki Motors Speeds Up Internal Communications with AlertMedia

Kawasaki, a market leader in motorcycles, ATVs and Jet Ski® watercraft with roughly 450 U.S. employees across six states, struggled to quickly notify its geographically dispersed workforce using phone trees and email. Seeking a cloud-based mass notification and internal communications solution, Kawasaki selected AlertMedia to consolidate channels and reach employees on web and mobile devices.

AlertMedia deployed a cloud-based mass notification platform with HRIS integration, mapping/grouping and geofencing so Kawasaki can target messages by location, department or other attributes and send texts, emails and alerts simultaneously. The system was quick to stand up and was used during California wildfires to isolate impacted staff and rapidly notify them to protect safety and property; Kawasaki reports faster, more precise communications, 24/7 readiness and improved ROI from broader internal use.

Kawasaki

Tom Porter

Former Director of Human Resources & Administration