AlertMedia
54 Case Studies
A AlertMedia Case Study
Kawasaki Motors Corp. (Kawasaki), which employs about 450 people across six U.S. states and dozens of retail partners, faced antiquated emergency communications—reliance on phone trees and email—that couldn’t reliably reach or appropriately target a geographically dispersed workforce during severe weather and other crises. To modernize and secure time‑sensitive alerts, Kawasaki adopted AlertMedia’s cloud‑based emergency communication / mass notification software.
AlertMedia integrated with Kawasaki’s HRIS and provided multi‑channel delivery (voice, text, email, mobile app push, and social) plus web/mobile access, enabling fast, targeted notifications by location or group. The result was measurable: Kawasaki improved communication, reliability, safety, and efficiency—during recent Southern California wildfires they identified affected employees in minutes and sent evacuation alerts in seconds—helping protect employees and ensure business continuity.
Tom Porter
Former Director of Human Resources & Administration