Case Study: Badger Plug streamlines quoting and digital selling with Aleran Connected Commerce

Badger Plug speeds order processing and scales quoting with Aleran

Badger Plug, a global manufacturer of tube closures and spool protection products, faced challenges in managing its high volume of complex, configurable products. Their sales process was time-consuming, with quotes living outside their Aptean ERP system, making it difficult to scale and maintain customer response standards. They partnered with Aleran Software to implement a solution that could handle both product quantity and configuration complexity.

Aleran implemented its Connected Commerce platform, which integrated seamlessly with Badger Plug's ERP. The solution provided a branded self-service portal where customers can view pricing, place orders, and review history, while sales teams can trigger quotes directly into ERP workflows. The results included faster order processing, improved buyer experience, and greater operational efficiency, creating a scalable foundation for future growth.

Badger Plug